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“Beauty is the ultimate defence against complexity.” — David Gelernter.

Beauty is riding your bike amongst some of the most striking, technical and difficult climbs in South Australia. Our Debut Collection brought together an incredible group of cyclists to wander on the roads that formed and inspired us as riders.

Film by Sebastian Petrovski

Riders: Lana Adams, Jo Easson, Maximillion HardyJake ThomasJames Alderson

Special Thanks: Jack O’Loughlin, Matthew James