January was special. Maybe more special if you were moving within the Adelaide hemisphere. With the Tenet launch coinciding with the Tour Down Under we battled (sometimes) immense heat and very acute distraction from bikes, bike riders and bike riding.

Below we’ve collated some of the highlights of what was a stellar month:


Our debut collection launched at the annual Treadly Bike Shop MAKER exhibition. This exposed us to some of the best bike people Australia has to offer.

See above: Rogers Bespoke Adelaide-based custom bike frames.

A damn fine 12k carbon weave brought to MAKER by Curve Cycling.

Bikes in the wild.

Rob English blurring the lines between premium steel and premium carbon bike manufacturing.


Well documented throughout the Tour Down Under – scorching heat was one of the few lowlights of January.

One of our favourite photos taken capturing the heat and exhaustion in all its glory. Photography by Joshua Thomas for Soup Boys CC.


HOT (Panna Cotta socks).

Also HOT (but not for the faint-hearted).


Dawn Patrol beans: our un-official non-hops-based sports drink. Side note: Dawn Patrol cafe in Kangarilla, South Australia is well worth the pilgrimage.

Colonial Brewing Co‘s Small Ale: our unofficial-hops-based-sports drink during January.


Tenet spreads big love to those that have supported our launch. Every hello, every piece of praise and every ride has reinforced that cycling is democratic and meant to be shared.